Would you like to synergize your marketing and gain more control over your sales efforts?
The sales ratio, which shows time invested, contacts completed, leads uncovered, and sales generated, provides the method of evaluating the return on investment yielded by the strategic marketing program, and provides a method of projecting and controlling future marketing programs. This data also provides a basis of communication between marketing, sales, and management personnel. Synchronization of the production capabilities and distributor, rep, or proprietary sales force organizations are also considered. The unique characteristics of "Strategic Marketing", complement and support other media, such as advertising, direct response mail, internet, publicity, teleservices, trade shows, etc. Our careful planning of these interlocking media provides a disciplined marketing system and a dynamic and complete marketing force.
The What, Why, and How of Strategic Marketing