Industrial Marketing Associates
Ken Eisenberg has established a reputation for pioneering the concept and implementation of strategically integrating marketing planning, custom market research, publicity, telemarketing, email marketing, social media, SEO/SEM, and trade show activities to realize the benefits of their combined synergism in your Strategic Marketing Plan. Applications have been implemented at various stages in developing sales leads and facilitating the sales process in selling a new account. These have included everything from primary market research to dormant account reactivation, inquiry qualification, quote follow-up, marginal account handling, field sales support, new product introduction, profiling, prospecting, database marketing, and Customer Relationship Marketing using Salesforce.com. Clients include small to large global manufacturing and service companies, which produce a wide range of products and services.