How dormant or marginal accounts can become prospects for other products?
With the increasing number of product line diversifications and new applications, past customers or smaller volume accounts often do not receive the same attention as the current larger customers. "Strategic Marketing" re-directs your current marketing to reach out to this group with it's high potential for profitability. Your greatest opportunity for success is identified, and specific strategies are formulated and implemented.
The What, Why, and How of Strategic Marketing