What is "Strategic Marketing"? 


The concept of "Strategic Marketing" has evolved through 25 years of analyzing niche market segments for clients in manufacturing, distribution, information technology and health-care.

This is the integration of internet/database marketing, social media, targeted response direct mail, with the newest advances in information processing, tracking, and reporting, and telephone marketing skills, united together in a disciplined marketing system. The process focuses upon the unique marketing system within your particular company, by following our Structured Sales Methodology:

  • observe the sales environment

  • review the marketing plan, sales process, and markets

  • identify opportunities or problems

  • translate opportunities into objective terminology

  • rank objectives in priority order

  • set objectives in a test market period

  • choose the strategy

  • identify the tasks necessary to implement the strategy

  • identify the costs relating to these tasks

  • determine the budget requirement, objective and strategy

  • establish the budget

  • identify a method for evaluating performance

  • establish an evaluation method to provide the basis for new observations

  • implement a test program
     

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