Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who? 

The cost of selling today is a complicated formula. It is one that requires high salaried, well informed highly skilled specialists, who must have complete knowledge of buying influences, buying specifiers, product details, applications, and specifications. The rising cost of personal sales contacts has more than doubled in the past ten years, currently exceeding $450. per visit. "Strategic Marketing" is especially suited to reduce these sales costs.

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