The What, Why, and How of Strategic Marketing
Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?
The effective management of a field salesperson's time is a key marketing issue in this business climate. A recent study conducted by McGraw-Hill, reported 39% of a salesperson's time is spent in selling. Other work time is consumed in traveling and waiting-32%; paperwork, reports, and sales meetings-24%, and service calls-5%. Sales effectiveness has not kept pace with increased selling costs, resulting in a decline in productivity. "Strategic Marketing" can dramatically increase productive utilization of a salesperson's time.