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The What, Why, and How of Strategic Marketing

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What is "Strategic Marketing"?

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Why is gathering primary market research information a high priority?

 

How will you expand the number of product lines being offered?

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Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

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Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

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How dormant or marginal accounts can become prospects for other products?

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 Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry? 

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Would you like to synergize your marketing and gain more control over your sales efforts?

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What are the steps to develop a marketing database?

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What are the steps to developing an on-site teleservices profit center?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry? 

 

The following are areas for which "Strategic Marketing" may be utilized:

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  • Competitive analysis

  • Customer awareness of new products/services

  • Customer service

  • Dormant account reactivation

  • Inquiry qualification

  • Integration of direct response programs

  • Inter-company and intra-company sales

  • List account maintenance

  • Marginal account maintenance/sales

  • Market penetration

  • Market research

  • New product introduction

  • Niche marketing

  • Product testing

  • Profiling

  • Prospecting

  • Qualification/invitation of seminar or trade show attendees

  • Qualification/recruitment of trade association membership

  • Quote follow-up

  • Sales support

  • Surveying markets

  • Test marketing

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