Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry? 

 

The following are areas for which "Strategic Marketing" may be utilized:

  • Competitive analysis

  • Customer awareness of new products/services

  • Customer service

  • Dormant account reactivation

  • Inquiry qualification

  • Integration of direct response programs

  • Inter-company and intra-company sales

  • List account maintenance

  • Marginal account maintenance/sales

  • Market penetration

  • Market research

  • New product introduction

  • Niche marketing

  • Product testing

  • Profiling

  • Prospecting

  • Qualification/invitation of seminar or trade show attendees

  • Qualification/recruitment of trade association membership

  • Quote follow-up

  • Sales support

  • Surveying markets

  • Test marketing