The What, Why, and How of Strategic Marketing
How will you expand the number of product lines being offered?
Rapid change, escalating energy costs, low interest rates, fierce competition, new technological advances and a highly competitive global economy comprise the business environment today. Improving Market Penetration and Increasing Market Share is a must in order to survive today. Most companies have had to substantially increase the number of products they have to offer. The diversification of product lines has created a larger number of potential customers that need to be reached. "Strategic marketing" offers the most cost-effective method of personal contacts to be made to these enlarged customer bases.