How will you expand the number of product lines being offered?
Rapid change, escalating energy costs, low interest rates, fierce competition, new technological advances and a highly competitive global economy comprise the business environment today. Improving Market Penetration and Increasing Market Share is a must in order to survive today. Most companies have had to substantially increase the number of products they have to offer. The diversification of product lines has created a larger number of potential customers that need to be reached. "Strategic marketing" offers the most cost-effective method of personal contacts to be made to these enlarged customer bases.
The What, Why, and How of Strategic Marketing