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After your present marketing and media mix are carefully evaluated to discover opportunities or problems in your niche market segments, and objectives are agreed upon, IMA offers a customized program that may include any of the following:

  • Competitive analysis

  • Customer awareness of new products/services

  • Customer service

  • Dormant account reactivation

  • Inquiry qualification

  • Integration of direct response programs

  • Inter-company and intra-company sales

  • List account maintenance

  • Marginal account maintenance/sales

  • Market penetration

  • Market research

  • New product introduction

  • Niche marketing

  • Product testing

  • Profiling

  • Prospecting

  • Qualification/invitation of seminar or trade show attendees

  • Qualification/invitation of trade association membership

  • Quote follow-up

  • Sales support

  • Surveying markets

  • Test marketing


Measurable Results and Communication

IMA records and documents all pertinent information. A custom-designed manual or computerized system of data communication is developed with each client to transfer this data. The sales ratio which shows: time and dollars invested, contacts completed, buying influences and specifiers identified, leads uncovered, quotes generated, and sales achieved, provides the method of evaluating the return on investment yielded by the program, and projecting and controlling future programs. This data also provides a basis of communication between telemarketing, sales, and management personnel.



IMA has worked with both small and large companies, which produce a wide range of products and services. These companies have implemented programs at various stages in the sales process of developing and selling a new account. Services are based on time budgets established per job or per month. This provides total flexibility to meet specific requirements.

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