Advertising 

After your present marketing and media mix are carefully evaluated to discover opportunities or problems in your niche market segments and objectives are agreed upon, IMA offers a complete advertising service that may include any of the following for ads and collateral:
 

    •    Concept
    •    Design
    •    Production
    •    Media research, planning, and placement
    •    Inquiry screening, processing, tracking, and reporting

 

In order to effectively coordinate action and communicate information to and from sales and management, all inquiries should be maintained in the marketing database. Sources may include: 

    a.    web-based
    b.    advertising/direct mail/publicity
    c.    active sales contacts from field sales reports
    d.    telephone marketing lists
    e.    customers
    f.    lists
    g.    competitive accounts
    h.    trade shows
    i.    other
 

Marketing Synergy
The result will be an increased visibility in your market segments supporting other promotional efforts from direct response mail, internet campaigns, publicity, social media or telemarketing. IMA’s careful planning of these interlocking media provides a dynamic and complete marketing force.