After your present marketing and media mix are carefully evaluated to discover opportunities or problems in your niche market segments and objectives are agreed upon, IMA offers an integrated publicity service that appeals to readers of the trade publications within your market segments.
We will cultivate a media contact universe within your niche market segments and targeted geographic market area. These include; contacts at internet sites, trade magazines, newspapers, radio, television, writers, consultants, newsletter editors, and specialized industry influences, etc.
Trade publicity includes:
New personnel and promotions
Participation in industry events
Honors, awards, or recognitions
A publicity schedule will be created combining feature articles, news releases, and media appearances. Inquiries from publicity generally generate a higher qualified, more immediate buying opportunity than general advertising inquiries.
The result will be an increased visibility in your market segments supporting other promotional efforts from direct response mail, internet campaigns, publicity, social media or telemarketing. IMA’s careful planning of these interlocking media provides a dynamic and complete marketing force.