Twelve questions to develop your custom market research

A Market Research initiative can be pursued with or without the development of a Marketing Plan.  Research objectives may include a comprehensive understanding of the markets in which you compete, the position of your products/services in those markets and the position of these products/services of your major competitors.

 

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  • What is history of your company?

  • What are your long-term and short-term goals?

  • What are your greatest strengths?

  • What are your acknowledged weaknesses?

  • Who are the main competitors?

  • What do you consider to be their strengths and weaknesses?

  • What are your main products?

  • Which product, if any, holds the greatest potential?

  • Who are your present customers?

  • What are your targeted market segments and strategies?

  • Who are the targeted prospects?

  • What criteria do we use to identify prospects?

 

 

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