The concept of "Strategic Marketing" has evolved through 25 years of analyzing niche market segments for clients in manufacturing, distribution, information technology and health-care.

This is the integration of internet/database marketing, social media, targeted response direct mail, with the newest advances in information processing, tracking, and reporting, and telephone marketing skills, united together in a disciplined marketing system. The process focuses upon the unique marketing system within your particular company, by following our Structured Sales Methodology:

• observe the sales environment
• review the marketing plan, sales process, and markets
• identify opportunities or problems
• translate opportunities into objective terminology
• rank objectives in priority order
• set objectives in a test market period
• choose the strategy
• identify the tasks necessary to implement the strategy
• identify the costs relating to these tasks
• determine the budget requirement, objective and strategy
• establish the budget
• identify a method for evaluating performance
• establish an evaluation method to provide the basis for new observations
• implement a test program.