|
Would you like more information regarding the twenty-two applications
"strategic marketing" has in your industry?
The following are areas for which "Strategic Marketing" may
be utilized:
- Competitive analysis
- Customer awareness of new products/services
- Customer service
- Dormant account reactivation
- Inquiry qualification
- Integration of direct response programs
- Inter-company and intra-company sales
- List account maintenance
- Marginal account maintenance/sales
- Market penetration
- Market research
- New product introduction
- Niche marketing
- Product testing
- Profiling
- Prospecting
- Qualification/invitation of seminar or trade show attendees
- Qualification/recruitment of trade association membership
- Quote follow-up
- Sales support
- Surveying markets
- Test marketing
|
