ABOUT US

Serving as CEO is Ken Eisenberg, with over 20 years of sales and marketing consulting experience. Building upon Ken's ad agency account management experience and his success with a teleservices company for 10 years, he created Industrial Marketing Associates, LLC in 1995 to provide specialized services to improve the efficiency of clients' sales processes. Ken and associates have completed over 100 custom-designed "Strategic Marketing" programs in manufacturing, including the bakery, beverage, chemical, cosmetics, dairy, environmental, flavors, foodservice, health-care, industrial machinery, information technology, medical, metals, pharmaceutical, plastics, and wholesale distribution industries.

Ken pioneered the concept and implementation of strategically integrating telemarketing, advertising, direct mail, publicity, and database marketing to realize the benefits of their combined synergism in, "Strategic Marketing". Applications have been implemented at various stages in the sales process of developing and selling a new account. These have included everything from primary market research to dormant account reactivation, inquiry qualification, quote follow-up, marginal account handling, field sales support, new product introduction, profiling, prospecting, internet/database marketing, and Customer Relationship Marketing. Clients are both small firms, and large manufacturing and service companies, which produce a wide range of products and services.